New Audio Podcast Launches Today

Oxford Dictionaries has declared “post-truth” as its 2016 word of the year, noting it could become “one of the defining words of our time.” For those of us in the field of nutrition, the trumping of objective facts with blatant falsehoods is certainly nothing new, but with Cabinet appointments like the fast food magnate that brought the world the Monster Thickburger, I’m afraid that nutrition facts may be more important than ever. This is especially important now that life expectancy in the United States is in decline.

Today is the start of our annual end-of-year fundraising drive. Year after year, more than half of our entire annual operating budget has been raised around these final few weeks of the year. So we count on your giving season generosity to make a tax-deductible donation to keep NutritionFacts.org going and growing. Where does the money go? Watch my Behind the Scenes at NutritionFacts.org video for a peek behind the curtain.

I may be the face (well the voice, really) of NutritionFacts.org, but there’s a veritable army of volunteers and staff behind the scenes. They churn through about 2,000 articles a week to stay on top of the 100,000+ nutrition studies published in the peer-reviewed medical literature every year. This is all so we can bring you daily videos and articles on the latest in evidence-based nutrition. This is only possible because of you. Our average online donation in 2016 was $31. That means thousands of people stepped forward to express appreciation for our work. Hundreds have even signed up to be monthly donors, which helps ensure a predictable steady stream of support.

One new expense we have for 2017 is me! I’ve given up my public health director day job to devote my life to NutritionFacts.org full time. I’ve always prided myself on never having taken a penny from the site, but I realize this work is my true calling. So now that I’m going to be drawing a salary from NutritionFacts.org, your support now includes helping me put kale on the table. All the proceeds from my books, DVDs and speaking engagements will continue to be funneled directly into the site. Please “root” for me by helping us fill the carrot.

On the Donate Page you can make a tax-deductible donation to using a credit card, Bitcoin, transferring stock, or by sending a check to “NutritionFacts.org” PO Box 11400, Takoma Park, MD 20913.

If you have donated to NutritionFacts.org in the past please be on the lookout for an email tomorrow regarding our new personalized donor portal. You will be able to view your donation history, update your personal information, and even opt in to a birthday surprise starting in 2017! Please check it out here: https://nutritionfacts.org/donate/