Digital Marketing Manager Application

The Digital Marketing Manager at NutritionFacts.org will be responsible for developing and overseeing our short and long-term digital marketing strategy, including campaigns, keyword research, and bid management using Google AdWords (funded using Google Grants), Facebook, and YouTube. Detailed responsibilities are listed below. This is a part-time remote position, so the ability to maintain a consistent work schedule and ethic while working independently is important.

The Marketing Manager will plan and execute day-to-day marketing tactics to increase website traffic, video views, conversion activity, margins, and incremental ROI. They will be responsible for all strategies, optimizing bids based on campaign goals, and analyzing data to drive improved results.

As NutritionFacts.org is mostly represented as a website, experience with marketing a website, particularly in the lifestyle medicine/health field is preferred. The ideal candidate would also preferably have knowledge of Latin American markets and be comfortable working with the Spanish language as they will work closely with our Spanish Program Director to market our Spanish-language NutritionFacts.org site.

The Marketing Manager will report to our Program Director, as part of our Communications Team, and be responsible for working on both our English and Spanish properties, as well as working with additional staff to generate supporting materials to contribute to overall performance goals. This will also include help with optimizing our social media pages (Facebook, Instagram, LinkedIn, Twitter, G+, and YouTube) and language used.