Appeasement by the food industry through partnerships with children’s organizations to steer the focus to inactivity rather than our diet recalls tobacco industry-style tactics and may require tobacco industry-style regulation.
Collaboration with the New Vectors of Disease
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When the history of the world’s attempt to address obesity is written, the greatest failure may be collaboration with and appeasement of the food industry. For instance, Yum! Brands, who owns Kentucky Fried Chicken, linked up with a leading US breast cancer charity, to sell pink buckets of fried chicken.
Save the Children, an organization aiming to positively change the lives of children, was initially a staunch supporter of soda taxes. Recently, the organization withdrew its support, saying that support of the soda taxes did not fit the way Save the Children works. Perhaps it is only a coincidence that it was seeking a grant from Coca-Cola and had accepted a $5 million grant from Pepsi.
Through these partnerships, the food industry seeks to emphasize that inactivity — not the promotion and consumption of its calorie-rich products — is the prime cause of obesity. Studies like this, though, showing that obesity is rising even in areas where people are exercising more, are most likely explained by the fact that the rate of physical activity levels are being outstripped by our eating activity levels. The message is plain – the primary driver of the obesity epidemic in the United States is now the food supply, and interventions targeting physical activity are not going to resolve it. So, while physical activity is good regardless, it will not address most of the burden of ill health caused by obesity. That is going to require a new focus on the root cause of the problem—the American diet.
At the heart of the “energy in” side of the obesity problem is the food and beverage industry. Put simply, the enormous commercial success enjoyed by the food industry is now causing what promises to be one of the greatest public health disasters of our time. As fast as we rid the world of the microbial causes of pestilence and famine, they are replaced by new vectors of disease in the form of trans-national food corporations that market salt, fat, sugar, and calories in unprecedented quantities. So policy makers should work on pricing strategies that subsidize the cost of healthier foods.
First, we need to shift relative prices to make it more expensive to consume animal products compared with fruit, vegetables and beans. Second, we need to increase demand for plant foods, which is not as easy given the hundreds of billions of dollars in annual subsidies, our taxpayer dollars going to make animal products artificially cheap.
The food industry will rail against the “nanny state” and fight tooth and nail for its right to market a range of options to responsible individuals able to make choices for themselves–it’s the American way. For context though, these arguments are no different to those used by the tobacco industry, which also markets habituating, unhealthy products in pursuit of profit. In the case of tobacco the American people have agreed that controls must be applied to limit the harms caused. Poor diet is now responsible for an even greater burden of disease than tobacco, and food companies must be controlled in the same way if the harms are to be reduced. As unpalatable as this may be, the food industry would do well to strengthen their public health conscience, given that consumers are always going to need their goods, something that cannot be said for the tobacco industry. You hear that a lot in public health circles, how we have to work with the companies, because unlike tobacco, we have to eat. But just like yes, we need to breathe, but we don’t need to breathe smoke, yes we need to eat, but we don’t need to eat junk.
To see any graphs, charts, graphics, images, and quotes to which Dr. Greger may be referring, watch the above video. This is just an approximation of the audio contributed by Katie Schloer.
Please consider volunteering to help out on the site.
- K D Brownell. Thinking forward: The quicksand of appeasing the food industry. PLoS Med. 2012 9(7):e1001254.
- Yoni Freedhoff, MD, Paul C. Hébert, MD MHSc. Partnerships between health organizations and the food industry risk derailing public health nutrition. CMAJ February 22, 2011 vol. 183 no. 3.
- Dwyer-Lindgren L, Freedman G, Engell RE, Fleming TD, Lim SS, Murray CJ, Mokdad AH. Prevalence of physical activity and obesity in US counties, 2001-2011: a road map for action. Popul Health Metr. 2013 Jul 10;11:7.
- B Neal. Fat Chance for Physical Activity. Population Health Metrics 2013, 11:9.
- B Popkin. Agricultural Policies, Food, and Public Health. EMBO Rep. Jan 2011 12(1): 11-18.
Images thanks to Stanford Research into the Impact of Tobacco Advertising.
When the history of the world’s attempt to address obesity is written, the greatest failure may be collaboration with and appeasement of the food industry. For instance, Yum! Brands, who owns Kentucky Fried Chicken, linked up with a leading US breast cancer charity, to sell pink buckets of fried chicken.
Save the Children, an organization aiming to positively change the lives of children, was initially a staunch supporter of soda taxes. Recently, the organization withdrew its support, saying that support of the soda taxes did not fit the way Save the Children works. Perhaps it is only a coincidence that it was seeking a grant from Coca-Cola and had accepted a $5 million grant from Pepsi.
Through these partnerships, the food industry seeks to emphasize that inactivity — not the promotion and consumption of its calorie-rich products — is the prime cause of obesity. Studies like this, though, showing that obesity is rising even in areas where people are exercising more, are most likely explained by the fact that the rate of physical activity levels are being outstripped by our eating activity levels. The message is plain – the primary driver of the obesity epidemic in the United States is now the food supply, and interventions targeting physical activity are not going to resolve it. So, while physical activity is good regardless, it will not address most of the burden of ill health caused by obesity. That is going to require a new focus on the root cause of the problem—the American diet.
At the heart of the “energy in” side of the obesity problem is the food and beverage industry. Put simply, the enormous commercial success enjoyed by the food industry is now causing what promises to be one of the greatest public health disasters of our time. As fast as we rid the world of the microbial causes of pestilence and famine, they are replaced by new vectors of disease in the form of trans-national food corporations that market salt, fat, sugar, and calories in unprecedented quantities. So policy makers should work on pricing strategies that subsidize the cost of healthier foods.
First, we need to shift relative prices to make it more expensive to consume animal products compared with fruit, vegetables and beans. Second, we need to increase demand for plant foods, which is not as easy given the hundreds of billions of dollars in annual subsidies, our taxpayer dollars going to make animal products artificially cheap.
The food industry will rail against the “nanny state” and fight tooth and nail for its right to market a range of options to responsible individuals able to make choices for themselves–it’s the American way. For context though, these arguments are no different to those used by the tobacco industry, which also markets habituating, unhealthy products in pursuit of profit. In the case of tobacco the American people have agreed that controls must be applied to limit the harms caused. Poor diet is now responsible for an even greater burden of disease than tobacco, and food companies must be controlled in the same way if the harms are to be reduced. As unpalatable as this may be, the food industry would do well to strengthen their public health conscience, given that consumers are always going to need their goods, something that cannot be said for the tobacco industry. You hear that a lot in public health circles, how we have to work with the companies, because unlike tobacco, we have to eat. But just like yes, we need to breathe, but we don’t need to breathe smoke, yes we need to eat, but we don’t need to eat junk.
To see any graphs, charts, graphics, images, and quotes to which Dr. Greger may be referring, watch the above video. This is just an approximation of the audio contributed by Katie Schloer.
Please consider volunteering to help out on the site.
- K D Brownell. Thinking forward: The quicksand of appeasing the food industry. PLoS Med. 2012 9(7):e1001254.
- Yoni Freedhoff, MD, Paul C. Hébert, MD MHSc. Partnerships between health organizations and the food industry risk derailing public health nutrition. CMAJ February 22, 2011 vol. 183 no. 3.
- Dwyer-Lindgren L, Freedman G, Engell RE, Fleming TD, Lim SS, Murray CJ, Mokdad AH. Prevalence of physical activity and obesity in US counties, 2001-2011: a road map for action. Popul Health Metr. 2013 Jul 10;11:7.
- B Neal. Fat Chance for Physical Activity. Population Health Metrics 2013, 11:9.
- B Popkin. Agricultural Policies, Food, and Public Health. EMBO Rep. Jan 2011 12(1): 11-18.
Images thanks to Stanford Research into the Impact of Tobacco Advertising.
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Collaboration with the New Vectors of Disease
LicenseCreative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
Content URLDoctor's Note
Is it our physical activity or eating activity? See Diet vs. Exercise for Weight Loss and How Much Exercise to Sustain Weight Loss?
I touched on the pink buckets of KFC in my video Breast Cancer Survival, Butterfat, and Chicken.
For more on the idea of subsidizing healthy foods or at least stopping tax money to supporting junk, check out my video Taxpayer Subsidies for Unhealthy Foods.
It’s sad when nonprofits collaborate with companies that contribute to suffering, but it seems particularly egregious when the Registered Dietician group does it. See Academy of Nutrition and Dietetics Conflicts of Interest.
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